Santa Claus Museum & Cultural Campus
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About Me.
Santa Claus Museum & Cultural Campus
Where holiday magic meets real-world impact.
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The Santa Claus Museum & Cultural Campus is a year-round home for the spirit of Santa—rooted in history, alive with imagination, and dedicated to community. The campus will celebrate centuries of Santa stories, art, and traditions from around the world, inviting visitors of all ages to rediscover the joy, generosity, and wonder of the holidays every day of the year.
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But this is more than a museum. The campus brings together four powerful elements on one site: a world-class Santa Claus Museum & Cultural Center, a working “Santa’s Workshop” toy factory for light manufacturing and job training, a secure “Santa’s Village” tiny-home community for people rebuilding their lives, and a flexible Winter Wonderland Plaza for markets, festivals, and cultural events. Every visit, every purchase, and every program helps support workforce development and transitional housing right on the campus.
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Developed by Santa’s Helpers Foundation, a California 501(c)(3), the Santa Claus Museum & Cultural Campus is designed as a regional cultural anchor and a place of second chances. It’s a destination where families make memories, students learn, visitors experience something truly unique—and neighbors facing hardship find stability, skills, and hope for a new chapter.
Road map
2025-2027
Pre‑ENA / Concept Refinement
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Confirm location suitability with City (planning, zoning, infrastructure).
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Update concept narrative, site diagrams, and this financial/feasibility summary.
2026–2027
ENA Period
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City and SHF execute an Exclusive Negotiating Agreement (ENA) for determined parcel.
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Complete due diligence (title, environmental Phase I, preliminary geotech, utilities).
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Prepare schematic designs and a Class 3 cost estimate.
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Launch/advance capital campaign and NMTC/housing funding applications.
2027–2028
Entitlements & CEQA
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Process land use entitlements, design review, and CEQA documentation.
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Negotiate and approve DDA/Ground Lease and finalize capital stack.
2028–2030
Construction & Fit‑Out
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Demolition/site prep (if required), infrastructure, and vertical construction.
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Exhibit fabrication and installation, FF&E, testing, and commissioning.
2030
Opening & Stabilization
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Soft opening, phased program launch, ramp‑up of attendance and operations.
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Ongoing monitoring of Santa’s Village outcomes (housing exits, employment placements).